Have you been seeing people talk about gluten-free food a lot lately? Did you notice how the gluten-free trends in 2020 have become super popular? It is because of the rising demand for gluten-free products.
At first, gluten-free food consumption was restricted to only those with celiac disease or a sensitivity to gluten. As awareness about the many benefits of gluten has become known, most people have taken to eating this way.
According to the gluten-free trend statistics, gluten-free food has become increasingly popular, as many as 1 in 5 people are opting for only food free of gluten. The statistics of people with celiac disease are meager compared to people consuming gluten-free food.
According to a survey ranging between 2009–2014 and 2015-2019, the percentage of the population affected by celiac disease; has remained consistent at 1–1.5% in the U.S. The number of people consuming a gluten-free diet has tripled; of what it originally was. It only goes on to speak for the drastic rise in gluten-free trends in 2020.
To understand what a change, just one year has seen regarding gluten-free food, let us compare the gluten-free trends in 2020 with those of 2019.
Gluten-Free Trend 2019 Vs. 2020
The following ways are those in which the gluten-free trends in 2020 differ from those who were in 2019.
Growth Of Gluten-Free Trend –The demand for gluten-free food has only risen since it started. It is why most brands of different varieties of foods have been taking it upon themselves; to manufacture gluten-free foods in vast quantities. As the demand has soared, so has the supply, which has greatly benefited the food manufacturing companies.
Most food companies had only about 10,000 of their food products certified when they started, now have roughly 63,800 of them. It indicated a substantial rise in demand and supply of gluten-free food
Consolidation In The Marketplace
Even though there is tremendous growth in the demand for gluten-free food and a corresponding rise in supply, some larger corporations have been buying smaller companies. It has led to them making even more profits given the ever-rising trend for gluten-free food.
The Rise In Label Transparency
As an ever-increasing number of people are taking to the eating of gluten-free food, they are also strictly checking for labels and certifications. Merely a certification claiming “gluten-removed” now holds no importance.
People are strictly demanding food to be completely free of gluten. And thus, the manufacturing brands have started being transparent with their food labeling.
Expansion In Variety Of Gluten-free Food
Gluten-free food has not stayed restricted to only common foods like pieces of bread, snacks, etc. All types of gluten-free foods have gained popularity, leading to a rise in the number of varieties produced.
So much so that, now even alcohol-producing brands have taken to manufacturing gluten-free drinks in large numbers. Beer and other alcoholic beverages, which are generally made with grains like wheat and barley, and are rich in gluten. Adequate substitutes keep the drink completely free of gluten.
People do not wish to buy food or drinks which once had gluten in them, which later was removed. Instead, they are now opting for food that has consistent substitutes for the gluten-containing ingredients.
The Rise In Alternative Food
The gluten-free trends in 2020 have also seen a rise in alternative food options for vegan or vegetarian or even meat containing foods. To keep up with the demands.
The food manufacturing companies opt for all products made gluten-free, whether vegan, vegetarian, or non-vegetarian, have feasible options containing the same amount of nutrition and benefits. Albeit without the gluten are being looked for and substituted in place of those containing gluten.
Future Of Gluten-Free Food
Going gluten-free in 2020 has become the norm, and guessing that gluten-free food holds a bright future would not be wrong at all. The increasing use of gluten-free foods only leads us to analyze future demand expectations.
- An annual expo of the natural food industry held every year in California. This expo sees over 80,000 people visiting.
- The food companies producing gluten-free products receive given a chance to display their gluten-free products to the producers, buyers, retailers, distributors, influencers, etc., to ensure a broad reach.
- More companies are looking to pass the Gluten-Free Certification Organization or the GFCO to ensure their products are bought and used.
- The gluten-free market growth in 2020 has gotten to a whole new level, and it rises further.
- The use of gluten-free food was something of a fad until recently, but now that the many benefits of consuming a gluten-free diet have been known, most people are opting for it.
- The GIG that is the Gluten Intolerance Group runs the GFCO. GIG started with its GFCO program around 14 years ago.
- At the time, gluten-free food was in demand only as something of a medical requirement by those with celiac diseases and gluten intolerance. But over the years, this demand has taken the mainstream.
- It is partly because of the rising number of cases of people being diagnosed with celiac disease and also majorly due to most people being conscious eaters and following healthy eating habits.
Also, the fact that many celebrities have time and time again endorsed gluten-free products has played a vital role in boosting the gluten-free food market. And this scenario is likely to change only as a progressing one even in the future.
Apart from all other factors contributing to the growth of the gluten-free food market, another one that chips in is the immense increase in its quality. With the cut-throat competition in the industry, the manufacturers are now competing to bring forth the best quality products. But the users of gluten-free food want much more than just good quality.
There will also be a surging demand shortly for a great taste combined with high quality too. With all these demands at hand and the need to supply them, the gluten-free food market will only see tremendous growth.
Gluten-Free Products In 2020
With the use of gluten-free food becoming ever so rampant, people are also following newer trends each day. So here is a list of the best and top 10 gluten-free trends and products to look out for in 2020.
This list comprises all the gluten-free diets and fads that have become extremely popular recently and have found their way to becoming a part of the gluten-free trends that people are following in 2020.
Personalized Nutrition:
To get the best benefits of an individual's health and lifestyle, the consumers choose to go for a personalized nutrition plan. This way, they can avoid putting in anything in their body that will not benefit them, especially those with food allergies. Gluten-free food consumption is optimally beneficial when consumed with a solid diet plan per the need of each body type. It is why resorting to a personalized nutrition plan has become very popular now.
Clean Label Scrutiny:
The health-conscious individuals of today are conscientious when choosing their gluten-free food. It is why most people have been following the rule of clean label scrutiny. This has become like a purchase driver for the consumer base. Manufacturers, too, are keeping it transparent to win the trust of the consumers.
People prefer to buy gluten-free products only after being sure of the information that the label of the product contains.
Baked Products:
People with celiac disease or sensitivity to gluten have long been avoiding consuming baked products, especially bread. But now the market scenario has turned, and bread exclusively free of gluten is readily available. So, you can very well gorge on sandwiches or other bread products which are gluten-free.
Fruitarian Diet:
People now have also taken to consuming fruit diets majorly. Other food products free of gluten, such as vegetables are used in their daily consumption. Eating fruits have taken the first pedestal and replaced many contemporary food items.
Vegan Diet:
This choice of food has also become very rampant recently. Consuming a diet free of animal products is a trendy choice now. Food manufacturers have been following the demands of supplying gluten-free, vegan food.
Liquor:
Now even major liquor brands are producing gluten-free beverages. The regular gluten-containing products like beer now come entirely free of gluten. Extra care avoids any possible contamination in the manufacturing process. Labels are a clear indicator of whether the product simply has gluten removed from it or is naturally made gluten-free.
Health Benefits:
Most people are following the gluten-free diet to avail of all of the health benefits that it promises. The health benefits of gluten-free foods and beverages are not limited to those only for celiac disease or gluten sensitivity. The benefits include keeping their weight in check, regulating blood pressure, regulating blood sugar levels, and much more. This is why such a vast number of people have been resorting to going gluten-free.
Shopping Local:
Small food businesses and markets are also producing gluten-free food. Some people find it much more convenient to buy their gluten-free essentials from local shops. It may be because the price of the same gluten-free foods compared to the regular gluten-containing food is much higher. And to top it, buying from big brands only means paying even more. Local shops and businesses make it available at a much more affordable price.
Kid-Friendly Foods:
The general population is now also demanding gluten-free foods for their children, including babies. Owing to such a rise in demand even for baby food and kid-friendly food items, the food manufacturers have supplied them. Fierce competition for this to has edged out, and every food product brand is working to prove that they are the best in the market.
Focus On Sustainability:
Gluten-free consumers are not interested in only looking to buy gluten-free food by looking at the labels alone. People are also demanding to know where their food comes from and how sustainable it is for the environment and their bodies. The source of the food matters more than ever and especially so for gluten-free foods.
Final Words
These trends and statistical analyses of gluten-free trends only show the rising popularity among gluten-free food and people. With each passing trend, the gluten-free food's rank is seeing a higher pedestal and thus a higher competition in the production market.
The gluten-free market has only been seeing steady growth for a couple of years and is expected to shoot up by 2027-2029. It is estimated to triple the number of current funds that are expected to be invested by big vital players. One can expect to see a considerable rise in the growth of small businesses and food companies, too, manufacturing gluten-free food.
If you are just starting your journey to a gluten-free diet, check out our beginners guide here ——>>>>>
https://healthyeahlife.com/introduction-to-gluten-free-living
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